Ecommerce News, Marketing Tips, Website Design Tips
Here are a few of our simple tips for taking great product shots…
- Background
Decide whether you’re going to have a background or have the background removed.If you’re going to have the background removed, try to keep it clean/simple (not complex – which makes it hard to define the edge of the product) – and ideally white (or contrasting to your product colour). We recommend sending images away to be “clipped” professionally – it should cost between 15-50p depending on the amount of images you have (the more you have the cheaper it is).
If you’re going to have a background, also keep it simple – so not to distract from the product. You could also have a relevant background – slightly blurred out (or not in the same focus as the project). Here’s an example…
- Lighting
If you’re not able to get hold of a lighting rig then try to shoot your product in sunlight. Don’t use a flash on your products – this will generate shadows and likely means the space where you’re taking the shot is too dark – dark photos (espically when the background is removed) look bad.
- Camera
Most digital cameras these days will do a decent job. Ensure your camera is set to high resolution – using auto focus. There’s no need for a “RAW” format – JPG is fine. If you’re sending your images away to be “clipped” – always send the highest-resolution photos possible.
- Close Ups
Particularly with clothing, it’s best to try and get a few close ups of the product’s details – this will help the buyer make a choice.
- Editing
There are many free editing apps/softwares available to brighten and sharpen your images if needed – but be careful not to over-edit them, espically if your product is a specific colour or shade, this should always be shown as close to true as possible.
- Posting
As well as using your photos on your website, you can use them on your social media channels too – perhaps with text on top or as a gallery (in Instagram).
Ecommerce News, Marketing Tips, Web Development News, WordPress
Keyword tracking is a crucial part of your websites performance. Our tools enable you to see where your website ranks in Google for every given keyword – and the search statistics on the keyword itself, so you can determine whether or not a keyword is worth targeting.
Our tracking tool automatically sends out a monthly email to ensure constant review in conjunction with our team.
For more information contact us here.
Ecommerce News, Hosting, Marketing Tips, Social Media, Web Development News
We are excited to announce the launch of Marketr, a set of marketing automation and performance monitoring and tracking tools.
The Marketr platform connects to major platforms such as WordPress to gather and analyse historical and current data. Tools include:-
Ecommerce Analysis
Reporting on ecommerce data to show stats including; top referrers (social media platforms, Google, etc), peak day/time for purchases and advanced sales data.
Keyword Tracking
Marketr track all keywords the website targets and provides live position analysis and weekly emailed reports.
Instagram Post Scheduler
Enabling customers to schedule months worth of posts in one session. The tool also tracks your post, follower and following count.
Google Pagespeed
Automated Google Pagespeed reporting on your website – once a week. Pages that are under performing are added to an internal review and fix list.
More tools in progressing, including Facebook, Twitter and YouTube trackers, compliance reporting and Facebook post scheduling.
The Marketr tool is free for all BlackWebs clients – rollout in progress. The tool will be available for non-customers from April 2017.
Ecommerce News, Success Stories
Thames River experience were referred to us early 2014 in need of a complete website overhaul.
A number of design drawings drawn up, all based around their brand new branding package – along with a with a clear specification to engage and convert more visitors.
Over the years the website has progressively redeveloped to incorporate new sales funnels, a new booking system and new products.
“Working with BlackWebs for the past 3 years has transformed our website. Their creative skills and expert advice are invaluable. The prompt and efficient service allows us to keep our website continually up to date and we are delighted with the friendly & professional service we receive.”
Visit them at www.ThamesRibExperience.com
