BlogThe latest news and info from the team
We are now accepting test accounts for Publish – our Instagram post scheduling tool.
It’s well known that most small business without a dedicated (or outsourced) marketing team fall behind on their social media posting – keeping customers informed and engaged.
We believe Instagram is the most used and best lead generating social media platform available today – particularly with the 20-50 age target audience.
The lack of consistency is usually down to other tasks getting priority – making it difficult to produce high quality posts.
Publish enables you to schedule Instagram posts in one dedicated block of time, putting you in the right frame of mind.
Current features include:-
- Post scheduler – with calendar view
- Posting of images, videos and stories
- Media file manager
- Hashtag templates
- Post statistics
- Multiple Instagram account management
Sign up for a free account at www.publish.co.uk and let us know what you think.
There are subtle differences between JPG, PNG and TIF files (the most common file types used) – but you might only know these if you are technical…
PNG images hold transparency, this means they tend to be much larger files than other formats as they have more data to remember. These images are higher quality and tend to hold and display some colours better than other formats.
JPG files hold less detail and therefor save to a much smaller size – ideal for web usage.
TIFF images are usually high resolution and therefore very large in filesize – mainly used for print artwork.
There may be instances where you require transparency, e.g. to show the background through the given image. We generally reserve PNG formats for logos and small details in banners. Using a PNG file for a large image will cause loading performance issues with your page – espically if you have more than one image.
In nearly all circumstances, the JPG format should be used for images on your website. Using graphics software you can reduce the quality of the image (not the size), which is unnoticable to the eye but will improve your performance.
If your visitor is loading your website on their mobile they will appricate the use of JPG, as these files are typically 10x smaller in filesize than PNG – so will not eat up their data usage.
Beginning in July, Google Chrome will start marking all http websites as “Not Secure”. So if your website URL starts with http:// then your website visitors will see a “Not Secure” notice like this:
With an SSL certificate installed, your website will labelled “Secure” with the green lock icon and https in the address bar.
What is SSL?
SSL essentially encrypts the data between the visitor’s web browser and your website. This is particularly important for Ecommerce websites where personal data and payment details are entered. The visual sign of HTTPS also provides an additional level of trust to the visitor.
Here’s a quick guide to re-consenting your mailing list in Mailchimp.
- Update your list to use the new GDPR options now available on Mailchimp (edit your list and tick the GDPR box).
- Edit your list sign up form to include the GDPR fields that are relevant to your business (e.g. Email, Phone, Post).
- Edit the “Update Your Profile Form” (under the lists options) to show only the fields that you want to present to the subscriber. These fields will populate automatically based on the information your subscriber has previously submitted (email, firstname, surname, etc).
- Create a new campaign with an intro and an “Update Profile” button – which leads them to update their subscription profile (there is a Mailchimp template available for this).
- Send the new campaign – then schedule it every other day using the grouping option to select only those who have not opened your original emails.
- Delete everyone that has not updated their profile on the 25th May.
Updates to your website
Any mailing list sign up forms should also be updated so they are opted-in/ticked by default.
We’re happy to help with any GDPR updates or advice you may need, please get in touch on 0800 599 9510 or email firstname.lastname@example.org.
Keyword tracking is a crucial part of your websites performance. Our tools enable you to see where your website ranks in Google for every given keyword – and the search statistics on the keyword itself, so you can determine whether or not a keyword is worth targeting.
Our tracking tool automatically sends out a monthly email to ensure constant review in conjunction with our team.
For more information contact us here.
We are excited to announce the launch of Marketr, a set of marketing automation and performance monitoring and tracking tools.
The Marketr platform connects to major platforms such as WordPress to gather and analyse historical and current data. Tools include:-
Reporting on ecommerce data to show stats including; top referrers (social media platforms, Google, etc), peak day/time for purchases and advanced sales data.
Marketr track all keywords the website targets and provides live position analysis and weekly emailed reports.
Instagram Post Scheduler
Enabling customers to schedule months worth of posts in one session. The tool also tracks your post, follower and following count.
Automated Google Pagespeed reporting on your website – once a week. Pages that are under performing are added to an internal review and fix list.
More tools in progressing, including Facebook, Twitter and YouTube trackers, compliance reporting and Facebook post scheduling.
The Marketr tool is free for all BlackWebs clients – rollout in progress. The tool will be available for non-customers from April 2017.
Snapseed (by Google) can take your drab and lifeless images and turn them into something special, instantly – and for FREE.
These are not your average Instagram filters, these are a range of editing and refinement tools that are incredibly easy to apply to any image (even if you don’t really know what you’re doing…).
Simply download the Snapseed app (available in all App Stores), load up your image and apply an initial filter before adding some refinement settings until you’re happy with it – then export it straight to Instagram (or your photo library for use elsewhere).
Our favorite filter is the “Morning” filter – what it can do to grey, dull images is literally amazing. You can also use this app on high res images straight from your full size camera – idea for poster printing, etc.
TIP: The App automatically reduces the quality of saved images. To change this to the highest possible quality, go into “Settings”, then change the quality setting from 95% to 100%.
Here’s a quick guide to recovering a domain that has entered into a ‘Redemption Period’ when purchased through WordPress.com and not renewed.
The Domain enters ‘Redemption Period’ for 30-90 days when the Domain has expired before being released back onto the market (and you’re unlikely to get it back when it does).
If you have purchased a WordPress.com Plan, then you can use the support option to request a recovery of the domain.
If you haven’t purchased a Plan, you need to use the community Support forums (without divulging any personal info).
The first thing to do is to ensure your email address is valid on your WordPress.com account – this is where they will send any emails regarding the request you are about to raise.
Then you simply raise a ticket to state that you accidentally allowed your domain to expire (in our client’s case it was because the renewal notices were being sent to an email account that no longer existed), and that you’re prepared to pay the $80 redemption fee to recover it.
A support agent will then send you a payment request (for which you will should receive an email notification) – pay this and then wait a while for your Domain to be recovered.
If your Domain was pointing to external services, you may need to reapply the settings for these.
Thames River experience were referred to us early 2014 in need of a complete website overhaul.
A number of design drawings drawn up, all based around their brand new branding package – along with a with a clear specification to engage and convert more visitors.
Over the years the website has progressively redeveloped to incorporate new sales funnels, a new booking system and new products.
Visit them at www.ThamesRibExperience.com
We were approached by Clara from Lucy and Belle in the summer of 2014 and quickly arranged the meeting to go over her plans.
We were looking at a brand new website for brand new baby gifts business.
With the brief in hand, we set about producing drafts designs to produce a suitable theme using the provided branding guidelines.
The live website quickly followed and has since undergone numerous design updates throughout the years to keep up to date and incorporate new features.
Three years later the business is well established and providing a steady stream of orders throughout the year.
At every stage they have, and continue to be helpful and professional… They simply exceed expectations.
I am so delighted to have found the services of Black Webs, they are an integral part of my business and I really enjoy working with them.”
Visit the Lucy and Belle website at www.lucyandbelle.com.