Sarah from iMassage Therapy based in Colchester came to us needing to overhaul her entire website. We worked with Sarah over a period of two-three weeks to re-build a new, mordern website just the way she wanted it.
From a technical point of view, we had to ensure all her rankings from the old website were not lost – this is achieved by ensuring the page structure and content is kept the same, whilst using redirects where old pages no longer existed (or have been combined into single pages).
The new website is now hooked up to our keyword tracking tools, MyKeywords.co.uk, enabling us to track and improve the performance over time.
There are subtle differences between JPG, PNG and TIF files (the most common file types used) – but you might only know these if you are technical…
PNG images hold transparency, this means they tend to be much larger files than other formats as they have more data to remember. These images are higher quality and tend to hold and display some colours better than other formats.
JPG files hold less detail and therefor save to a much smaller size – ideal for web usage.
TIFF images are usually high resolution and therefore very large in filesize – mainly used for print artwork.
There may be instances where you require transparency, e.g. to show the background through the given image. We generally reserve PNG formats for logos and small details in banners. Using a PNG file for a large image will cause loading performance issues with your page – espically if you have more than one image.
In nearly all circumstances, the JPG format should be used for images on your website. Using graphics software you can reduce the quality of the image (not the size), which is unnoticable to the eye but will improve your performance.
If your visitor is loading your website on their mobile they will appricate the use of JPG, as these files are typically 10x smaller in filesize than PNG – so will not eat up their data usage.
Beginning in July, Google Chrome will start marking all http websites as “Not Secure”. So if your website URL starts with http:// then your website visitors will see a “Not Secure” notice like this:
With an SSL certificate installed, your website will labelled “Secure” with the green lock icon and https in the address bar.
What is SSL?
SSL essentially encrypts the data between the visitor’s web browser and your website. This is particularly important for Ecommerce websites where personal data and payment details are entered. The visual sign of HTTPS also provides an additional level of trust to the visitor.
Keyword tracking is a crucial part of your websites performance. Our tools enable you to see where your website ranks in Google for every given keyword – and the search statistics on the keyword itself, so you can determine whether or not a keyword is worth targeting.
Our tracking tool automatically sends out a monthly email to ensure constant review in conjunction with our team.
For more information contact us here.
Here’s a quick guide to recovering a domain that has entered into a ‘Redemption Period’ when purchased through WordPress.com and not renewed.
The Domain enters ‘Redemption Period’ for 30-90 days when the Domain has expired before being released back onto the market (and you’re unlikely to get it back when it does).
If you have purchased a WordPress.com Plan, then you can use the support option to request a recovery of the domain.
If you haven’t purchased a Plan, you need to use the community Support forums (without divulging any personal info).
The first thing to do is to ensure your email address is valid on your WordPress.com account – this is where they will send any emails regarding the request you are about to raise.
Then you simply raise a ticket to state that you accidentally allowed your domain to expire (in our client’s case it was because the renewal notices were being sent to an email account that no longer existed), and that you’re prepared to pay the $80 redemption fee to recover it.
A support agent will then send you a payment request (for which you will should receive an email notification) – pay this and then wait a while for your Domain to be recovered.
If your Domain was pointing to external services, you may need to reapply the settings for these.